This intensive program details a unique and powerful approach to integrating business and technology strategy and to developing profitable ventures and technologies. Participants are introduced to a set of tools to identify high-leverage projects, match product strategy to market dynamics, capture market value, and change organizational capabilities to reflect evolving markets and technological dynamics.
The Executive Program in General Management (EPGM) is a multi-modular general management and leadership program that introduces mid-career managers and leaders to the latest in MIT thought leadership on innovation, strategy, decision-making, and leadership.