Over the past two decades, some of the most profitable and successful firms are those that have adopted a digital platform model—a platform strategy whereby the company allows two or more disparate groups to interact over a platform to co-create value; for example, website developers and users on Akamai, recruiters and employees on LinkedIn, and drivers and customers on Uber. In this program, participants eager to develop or launch a digital platform approach will learn why and how their business strategies may need to be revised to be successful.
This online program draws on the work of leading MIT faculty and cryptoeconomics expert, Professor Christian Catalini, to examine blockchain technology from an economic perspective. You’ll be offered a foundational overview of how blockchain technology works, in order to demystify the technology and to understand its possibilities and limitations. Over the course of six weeks, you’ll be guided to understand blockchain technology beyond the fundamentals, and to appreciate its application and promise in the context of your own organization.