"An Experiment in Approval Voting."

Fishburn, Peter C. and John D.C. Little. Management Science Vol. 34, No. 5 (1988): 555-568.

"Research Opportunities in the Decision and Management Sciences."

Little, John D.C. Management Science Vol. 32, No. 1 (1986): 1-13.

"Decision Support Systems for Marketing Managers."

John D.C. Little and Michael N. Cassettari. In AMA Management Briefing, New York, NY: 1984.

"A Logit Model of Brand Choice Calibrated on Scanner Data."

Guadagni, Peter M. and John D.C. Little. Marketing Science Vol. 2, No. 3 (1983): 203-238.

"The Development, Testing, and Execution of a New Marketing Strategy at AT&T Long Lines."

Kuritsky, Alan P., John D.C. Little, Alvin J. Silk and Emily S. Bassman. Interfaces Vol. 12, No. 6 (1982): 22-37.

"Knowledge from Numbers: Marketing Decision Support Systems."

Little, John D.C., Lakshmi Mohan and Anthony Hatoun. Industrial Marketing Vol. 67, No. 3 (1982): 46-49.