"Optimal Adaptive Control: A Multivariate Model for Marketing Applications."

Little, John D.C. IEEE Transactions on Automatic Control Vol. 22, No. 2 (1977): 187-195.

"Simultaneous Optimization of Offsets, Splits and Cycle Times."

Gartner, Nathan H., John D.C. Little and Henry Gabbay. Transportation Research Record Vol. 596, (1976): 6-15.

"The ADVISOR Project: A Study of Industrial Marketing Budgets."

Lilien, Gary L. and John D.C. Little. 1976.

"Optimization of Traffic Signal Settings by Mixed-Integer Linear Programming, Part 1: The Network Coordination Problem."

Gartner, Nathan H., John D.C. Little and Henry Gabbay. Transportation Science Vol. 9, No. 4 (1975): 321-363.

"Optimization of Traffic Signal Settings by Mixed-Integer Linear Programming, Part 2: The Network Synchronization Problem."

Gartner, Nathan H., John D.C. Little and Henry Gabbay. Transportation Science Vol. 9, No. 4 (1975): 321-363.

"BRANDAID: A Marketing-Mix Model, Part 1: Structure."

Little, John D.C. Operations Research Vol. 23, No. 4 (1975): 628-655.