"BRANDAID: A Marketing-Mix Model, Part 2: Implementation, Calibration, and Case Study."

Little, John D.C. Operations Research Vol. 23, No. 4 (1975): 656 - 673.

"A Market Share Theorem."

Bell, David E., Ralph L. Keeney and John D.C. Little. Journal of Marketing Research Vol. 12, No. 2 (1975): 136-141.

"Optimal Service Policy for the M/G/1 Queue with Multiple Classes of Arrivals."

Kakalik, James S. and John D.C. Little. In Rand Paper Series P-4525, Santa Monica, CA: September 1971.

"Citizen Feedback System: The Puerto Rico Model."

Little, John D.C., Chandler H. Stevens and Peter Tropp. National Civic Review Vol. 60, No. 4 (1971): 191-198.

"Models and Managers: The Concept of a Decision Calculus."

Little, John D.C. Management Science Vol. 16, No. 8 (1970): B466 -B485.

"A Media Planning Calculus."

Little, John D.C. and Leonard M. Lodish. Operations Research Vol. 17, No. 1 (1969): 1-35.