"The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution."

Sull, Donald. Business History Review Vol. 73, No. 3 (1999): 430-464.

"Spinning Steel Into Gold: The Case of Ispat International N.V."

Sull, Donald. European Management Journal Vol. 17, No. 4 (1999): 368-381.

"Why Good Companies Go Bad."

Sull, Donald. Harvard Business Review, July 1999.

"EasyJet: The $500 Million Gamble."

Sull, Donald. European Management Journal Vol. 17, No. 1 (1999): 20-38.

Strategic Transformation through Quality.

Sull, Donald, Ki-Chan Kim and Jin-Young Sirh. Seoul, Korea: Seoul National University Press, 1998.

"After the Chainsaw."

Sull, Donald. Director Magazine, May 1998.