"YesMail."

Chatterjee, Sharmila C. and Nina Diamond. In Readings and Cases in Integrated Marketing Communications, edited by J. Steven Kelly and Susan K. Jones, 401-419. Sutton, England: Rancom Communications, 2005.

"Are Trusted Brands Important?"

Chatterjee, Sharmila C. and Arjun Chaudhuri. Marketing Management Journal Vol. 15, No. 1 (2005): 1-16.

"Overcoming Sales Force Reluctance on Leads."

Chatterjee, Sharmila C. The Marketing Report, March 10, 1997.

"Concentrated vs. Balanced Sourcing: An Examination of Retailer Purchasing Decisions in Closed Markets."

Chatterjee, Sharmila C., Saara Hyvonen and Erin Anderson. Journal of Retailing Vol. 71, No. 1 (1995): 23-46.

"MARKDEF: A Methodology for Understanding Competitive Spaces Based on Consumer Perceptions."

Chatterjee, Sharmila C. and D. Sudharshan. Behaviormetrika Vol. 21, No. 2 (1994): 97-119.

"Salesperson Reaction to Management Lead Generation Programs: The Paradox Investigated."

Chatterjee, Sharmila C. The Wharton School, University of Pennsylvania, 1994.