"Creating Social Contagion through Viral Product Design: A Randomized Trial of Peer Influence in Networks."

Sinan K. Aral and Dylan Walker. In 31st International Conference on Information Systems 2010 (ICIS 2010), St. Louis, MI: December 2010.

"Developing Competitive Advantage in the Cloud: Qualitative Findings."

Aral, Sinan K., Arun Sundararajan and Mingdi Xin. Harvard Business Review . Harvard Business Publishing, December 2010.

"Digital Paywall Design: Implications for Content Demand & Subscriptions."

Aral, Sinan K., and Paramveer S. Dhillon. Management Science. Forthcoming.

"Discovering the Network Structures that Support Massive Distributed Collaboration in Wikipedia."

Sinan K. Aral and Lev Muchnik. In Sunbelt XXX Social Networks Conference, Riva del Garda, Italy: June 2010.

"Distinguishing Influence Based Contagion from Homophily Driven Diffusion in Dynamic Networks."

Sinan K. Aral, Lev Muchnik and Arun Sundararajan. In Proceedings of the Workshop on Information in Networks 2009, New York, NY: September 2009.

"Distinguishing Influence Based Contagion from Homophily Driven Diffusion in Dynamic Networks."

Aral, Sinan K., Lev Muchnik and Arun Sundararajan. Proceedings of the National Academy of Sciences Vol. 106, No. 51 (2009): 21544.