"Social Media and Business Transformation."

Aral, Sinan K., Chrysanthos Dellarocas and David Godes. Information Systems Review Vol. 24, No. 1 (2013): 3-13.

"Business Analytics: Radical Shift or Incremental Change."

Gillon, Kirstin, Sinan K. Aral, Ching-Yung Ling, Sunil Mithas and Mark Zozulia. Communications of the Association for Information Systems Vol. 34, No. 13 (2013): 287-296.

"The Anatomy and Dynamics of Vision Advantages."

Sinan K. Aral and Vincent David. In 33rd International Conference on Information Systems (ICIS 2012), Orlando, Florida: December 2012.

"Social Influence Bias: A Randomized Experiment."

Lev Muchnik, Sinan K. Aral and Sean J. Taylor. In Workshop on Information in Networks 2012, New York, NY: September 2012.

"Tie Strength, Embeddedness and Social Influence: Evidence from a Large Scale Networked Experiment."

Sinan K. Aral and Dylan Walker. In Workshop on Information in Networks 2012, New York, NY: September 2012.

"Viral Efficiency and the Decision to Share."

Taylor, Sean J., Eytan Bakshy, Sinan K. Aral and Cameron A. Marlow. In Workshop on Information in Networks 2012, New York, NY: September 2012.