"Engineering Social Contagions: Optimal Network Seeding and Incentive Strategies."

Sinan K. Aral, Lev Muchnik and Arun Sundararajan. In Winter Conference on Business Intelligence 2011, Salt Lake City, UT: December 2011.

"Viral Incentive Systems: A Randomized Field Experiment."

Sinan K. Aral and Sean J. Taylor. In New York Computer Science and Economics Day 2011, New York, NY: September 2011.

"Creating Social Contagion through Viral Product Design: A Randomized Trial of Peer Influence in Networks."

Aral, Sinan K. and Dylan Walker. Management Science Vol. 57, No. 9 (2011): 1623-1639.

"Identifying Social Influence in Networks Using Randomized Experiments."

Aral, Sinan K. and Dylan Walker. IEEE Intelligent Systems Vol. 26, No. 5 (2011): 91-96.

"The Diversity-Bandwidth Tradeoff."

Aral, Sinan K. and Marshall Van Alstyne. American Journal of Sociology Vol. 117, No. 1 (2011): 90-171.

"Forget Viral Marketing: Make the Product Itself Viral."

Aral, Sinan K. and Dylan Walker. Harvard Business Review, June 2011.