"Sociometric Badges: A New Tool for I.S. Research."

Waber, Benjamin N., Sinan K. Aral, Daniel Olguin Olguin, Lynn Wu, Erik Brynjolfsson and Alex Pentland, MIT Sloan Working Paper 4889-11. Cambridge, MA: MIT Sloan School of Management, March 2011.

"Identifying Influential and Susceptible Individuals in Social Networks: Evidence from a Randomized Experiment."

Sinan Aral, Lev Muchnik and Arun Sundararajan. In Winter Conference on Business Intelligence 2011, Salt Lake City, UT: March 2011.

"Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion."

Aral, Sinan K. Marketing Science Vol. 30, No. 2 (2011): 217-223.

"Identifying Influential and Susceptible Individuals in Social Networks: Evidence from a Randomized Experiment."

Sinan K. Aral and Dylan Walker. In Workshop on Information Systems Economics, St. Louis, MO: December 2010.

"Developing Competitive Advantage in the Cloud: Qualitative Findings."

Aral, Sinan K., Arun Sundararajan and Mingdi Xin. Harvard Business Review . Harvard Business Publishing, December 2010.

"Creating Social Contagion through Viral Product Design: A Randomized Trial of Peer Influence in Networks."

Sinan K. Aral and Dylan Walker. In 31st International Conference on Information Systems 2010 (ICIS 2010), St. Louis, MI: December 2010.