"The Red and the Black: Mental Accounting of Savings and Debt."

Prelec, Drazen and George Loewenstein. Marketing Science Vol. 17, No. 1 (1998): 4-28.

"The Role of Inference in Context Effects."

Prelec, Drazen, Birger Wernerfelt and Florian Zettelmeyer. Journal of Consumer Research Vol. 24, No. 1 (1997): 118-126.

"Beyond Time Discounting."

Prelec, Drazen and George Loewenstein. Marketing Letters Vol. 8, No. 1 (1997): 97-108.

"Values and Principles: Some Limitations on Traditional Economic Analysis."

Prelec, Drazen. In Socioeconomics: Toward a New Synthesis, edited by A. Etzioni and P. Lawrence, New York, NY: M.E. Sharpe, 1993.

"Utility Maximization and Melioration: Internalities in Individual Choice."

Herrnstein, R.J., George Loewenstein, Drazen Prelec and W. Vaughan Jr. Journal of Behavioral Decision Making Vol. 6, No. 3 (1993): 149-185.

"Preferences Over Sequences of Outcomes."

Loewenstein, George and Draazen Prelec. Psychological Review Vol. 100, (1993): 91-108.