Schmalensee, Richard L. Bell Journal of Economics Vol. 9, No. 1 (1978): 270-276.
Schmalensee, Richard L., and Robert R. Trippi. Journal of Finance Vol. 33, No. 1 (1978): 129-147.
Schmalensee, Richard L. Issues in Advertising: The Economics of Persuasion, 1978.
Lewis, Tracy, and Richard L. Schmalensee. International Economic Review Vol. 18, No. 3 (1977): 535-552.
Schmalensee, Richard L. Bell Journal of Economics Vol. 8, No. 2 (1977): 565-576.
Schmalensee, Richard L. Review of Economics and Statistics Vol. 59, No. 2 (1977): 186-193.