"Advertising and Economic Welfare."

Schmalensee, Richard L. In Advertising and the Public Interest, edited by S. F. Divita, 82-97. Chicago, IL: American Marketing Association, 1974.

"Consumer Behavior versus Economic Theory."

Schmalensee, Richard L. Recherches Economiques de Louvain Vol. 40, No. 3 (1974): 261-276.

"Estimating the Costs and Benefits of Utility Regulation."

Schmalensee, Richard L. Quarterly Review of Economics and Business Vol. 14, (1974): 51-64.

"Brand Loyalty and Barriers to Entry."

Schmalensee, Richard L. Southern Economic Journal Vol. 40, No. 4 (1974): 579-588.

"Market Structure, Durability, and Maintenance Effort."

Schmalensee, Richard L. Review of Economic Studies Vol. 41, No. 2 (1974): 277-287.

An Introduction to Applied Macroeconomics.

Kuh, Edwin, and Richard L. Schmalensee. Amsterdam, The Netherlands: North Holland, 1973.