"A Method for Analyzing Left-Filtered Marketing Durations with an Application to Panel Dropout."

David C. Schmittlein and Kristiaan Helsen.

"Combining Multiple Estimates: An Application to Damage Assessment Litigation."

David C. Schmittlein and Yorum Wind.

"Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort? ."

Morrison, Donald G. and David C. Schmittlein. Journal of Business and Economic Statistics Vol. 6, No. 2 (1988): 145-166.

"Definitions of Marketing Models."

Schmittlein, David C. and Yorum Wind. In Dictionary of Marketing Terms, Chicago, Illinois: American Marketing Association, 1988.

"Methods for Choosing Among Statistical Models: The Relation Between Akaike's Information Criterion and the Likelihood Ratio Test."

David C. Schmittlein.

"The Complexity of the Conjoint Measurement Task Affects the Number of Attributes Used to Form Preferences: i.e., It Matters How You Measure."

David J. Reibstein and David C. Schmittlein.