"Identifying Customer Needs from User-Generated Content."

​Timoshenko, Artem and John R. Hauser. Marketing Science Vol. 38, No. 1 (2019): 1-20. Download Paper.

"Morphing Theory and Applications."

Liverali, Gui, John R. Hauser, and Glen Urban. In Handbook of Marketing Decision Models, edited by Berend Wierenga and Ralf van der Lans, 531-560. New York, NY: Springer US, 2017.

"Machine Learning Applications for Customer-oriented Recommendation Systems and the Voice of the Customer."

Hauser, John R. Presentation, INFORMS Doctoral Consortium, University of Southern California, Los Angeles, California, United States of America. June 8, 2017.

"How companies like United and Wells Fargo can win back consumer trust."

Hauser, John R. The Conversation, April 19, 2017.

"Phenomena, Theory, Application, Data and Methods all Have Impact."

Hauser, John R. Journal of the Academy of Marketing Sciences, January 2017.

"Marketing and Data Science: Together the Future is Ours."

Chintagunta, Pradeep, Dominique Hanssens, and John R. Hauser. In The GfK Marketing Intelligence Review, Special Issue on Data Science, Vol. 8, No. 2, 18-23: November 2016.