"Internal Customers and Internal Suppliers."

Hauser, John R., Duncan Simester and Birger Wernerfelt. Journal of Marketing Research Vol. 33, No. 3 (1996): 268-280. Obtain copy from author.

"Efficient Marketing Communication: Helping the Customer Learn."

Wernerfelt, Birger. Journal of Marketing Research Vol. 33, No. 2 (1996): 239-246.

" Resource-Based Strategy in a Stochastic Model."

Wernerfelt, Birger. In Resource-Based and Evolutionary Theories of the Firm, edited by Cynthia A. Montgomery, 133-146. Norwell, MA, and Dordrecht: Kluwer Academic, 1995.

"A Rational Reconstruction of the Compromise Effect."

Wernerfelt, Birger. Journal of Consumer Research Vol. 21, No. 4 (1995): 627-633.

"The Resource-based View of the Firm: Ten Years After."

Wernerfelt, Birger. Strategic Management Journal Vol. 16, No. 3 (1995): 171-175.

"An Efficiency Criterion for Marketing Design."

Wernerfelt, Birger. Journal of Marketing Research Vol. 31, No. 4 (1994): 462-470.