"Are Sale Signs Less Effective When More Products Have Them?"

Anderson, Eric T. and Duncan Simester. Marketing Science Vol. 20, No. 2 (2001): 121-142.

"Always Leave Home Without It: A Further Investigation of the Credit Card Effect on Willingness-to-Pay."

Prelec, Drazen and Duncan Simester. Marketing Letters Vol. 12, No. 1 (2001): 5-12.

"Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi-experiments in the United States and Spain."

Simester, Duncan, John R. Hauser, Birger Wernerfelt, and Roland T. Rust. Journal of Marketing Research Vol. 37, No. 1 (2000): 102-112.

"The Role Of Sale Signs."

Anderson, Eric T. and Duncan Simester. Marketing Science Vol. 17, No. 2 (1998): 139-155.

"Punishment Without Conviction in Two Jurisdictions."

Simester, Andrew P. and Duncan Simester. Cambridge Law Journal Vol. 57, No. 1 (1998): 16-19.

"Side Payments in Marketing."

Hauser, John R., Duncan Simester, and Birger Wernerfelt. Marketing Science Vol. 16, No. 3 (1997): 246-255.