"Research Note: Optimal Promotion Strategies: A Demand-Sided Characterization."

Simester, Duncan. Management Science Vol. 43, No. 2 (1997): 251-256.

"Internal Customers and Internal Suppliers."

Hauser, John R., Duncan Simester and Birger Wernerfelt. Journal of Marketing Research Vol. 33, No. 3 (1996): 268-280. Obtain copy from author.

"Signaling Price Image Using Advertised Prices."

Simester, Duncan. Marketing Science Vol. 14, No. 2 (1995): 166-188.

"Model Selection Criteria: An Investigation of Relative Accuracy, Posterior Probabilities and Combinations of Criteria."

Rust, Roland, Duncan Simester, Roderick Brodie and V. Nilikant. Management Science Vol. 41, No. 2 (1995): 322-333.

"Customer Satisfaction Incentives."

Hauser, John R., Duncan Simester, and Birger Wernerfelt. Marketing Science Vol. 13, No. 4 (1994): 327-350.

"The Effect of Advertising on Brand and Industry Demand for Tobacco."

Simester, Duncan and Roderick J. Brodie. New Zealand Journal of Business Vol. 16, No. 1 (1994): 21-37.