"Marketing Information Systems: An Emerging View."

Montgomery, David Bruce and Glen Urban. In Readings in Information Systems, New York, NY: McGraw Hill, 1976.

"Allocating Ad Budget Geographically."

Urban, Glen. Journal of Advertising Research Vol. 15, No. 7 (1975): 7-19.

"PERCEPTOR: A Model for Product Positioning."

Urban, Glen. Management Science Vol. 21, No. 8 (1975): 849-858.

"Building Models for Decision Makers."

Urban, Glen. Interfaces Vol. 4, No. 3 (1974): 1-12.

"A Model for Managing a Family Planning System."

Urban, Glen. Operations Research Vol. 22, No. 2 (1974): 205-234.

"SPRINTER Mod III: A Model for the Analysis of Frequently Purchased Consumer Goods."

Urban, Glen. In Creating and Marketing New Products: Viewpoints of Leading Authorities, London, UK: Crosby Lockwood Staples Publishers, 1973.