"BRANDAID: A Marketing-Mix Model, Part 1: Structure."

Little, John D.C. Operations Research Vol. 23, No. 4 (1975): 628-655.

"BRANDAID: A Marketing-Mix Model, Part 2: Implementation, Calibration, and Case Study."

Little, John D.C. Operations Research Vol. 23, No. 4 (1975): 656 - 673.

"Calculating Market Response in Logit Models with Purchase Feedback."

Fader, Peter S., Bruce G.S. Hardie, John D.C. Little and Makoto Abe.

"Can Advertising Copy Make FSI Coupons More Effective?"

Leclerc, France and John D.C. Little. Journal of Marketing Research Vol. 34, No. 4 (1997): 473-484.

"Choice and the Internet: From Clickstream to Research Stream."

Bucklin, Randolph E., James M. Lattin, Asim Ansari, Sunil Gupta, David Bell, Eloise Coupey, John D.C. Little, Carl Mela, Alan Montgomery and Joel Steckel. Marketing Letters Vol. 13, No. 3 (2002): 245-258.

"Choice in Interactive Environments."

Steckel, Joel H., Russell S. Winer, Randolph E.Bucklin, Benedict G.C. Dellaert, Xavier Dreze, Gerald Haubl, Sandy D. Jap, John D.C. Little, Tom Meyvis, Alan L. Montgomery and Arvind Rangaswamy. Marketing Letters Vol. 16, No. 3-4 (2005): 309-320.

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