"Choice and the Internet: From Clickstream to Research Stream."

Bucklin, Randolph E., James M. Lattin, Asim Ansari, Sunil Gupta, David Bell, Eloise Coupey, John D.C. Little, Carl Mela, Alan Montgomery and Joel Steckel. Marketing Letters Vol. 13, No. 3 (2002): 245-258.

"Philip M. Morse and the Beginnings."

Little, John D.C. Operations Research Vol. 50, No. 1 (2002): 146-148.

"The History of the Marketing College is a Work in Progress."

Little, John D.C. Marketing Science Vol. 20, No. 4 (2001): 364-372.

"Agents to the Rescue?"

West, Patricia M., Dan Ariely, Steve Bellman, Eric Bradlow, Joel Huber, Eric Johnson, Barbara Kahn, John D.C. Little and David Schkade. Marketing Letters Vol. 10, No. 3 (1999): 285-300.

"Integrated Measures of Sales, Merchandising, and Distribution."

Little, John D.C. International Journal of Research in Marketing Vol. 15, No. 5 (1998): 473-485.

"From Decision Support to Decision Automation: A 2020 Vision."

Bucklin, Randolph E., Donald R. Lehmann and John D.C. Little. Marketing Letters Vol. 9, No. 3 (1998): 235-246.