"Bidimensional Identity Measure (BIM): A New Scale to Measure Multigroup Ethnic and American Identity in the USA."

Beniflah, Jake, Dominic Lusinchi, Sharmila C. Chatterjee, and Mario X. Carrasco. Journal of Cultural Marketing Strategy Vol. 2, No. 2 (2017): 169-189.

"Why it's not the End of America's Brick and Mortar Retail Stores."

Chatterjee, Sharmila C. The Hill, May 19, 2017.

"Brick-and-Mortar Retailers Should Nix Deep Discounts to Make Most of Jittery Shopping Season."

Chatterjee, Sharmila. The Conversation. December 2016.

"This PhD Says Communication is the Key."

Chatterjee, Sharmila C. In Aligned to Achieve, 149-151. Hoboken, NJ: John Wiley and Sons, 2016.

"What Every Entrepreneur Can Learn From Under Armour's Early Beginnings."

Chatterjee, Sharmila C. Fortune. 2016.

"This Big Retailer Could Kill Your Subscription Startup."

Chatterjee, Sharmila C. Fortune. Fortune Magazine, December 2015.