"An Epistemological Study of Hispanic Marketing, 1979 to 2015: The Need to Bridge Theory with Practice."

Beniflah, Jake and Sharmila C. Chatterjee. Journal of Cultural Marketing Strategy Vol. 1, No. 1 (2015): 90-112.

"Are Trusted Brands Important?"

Chatterjee, Sharmila C. and Arjun Chaudhuri. Marketing Management Journal Vol. 15, No. 1 (2005): 1-16.

"Artificial Intelligence Helps Salespeople Get Back to What They Do Best – Selling."

Latinovic, Zoran and Sharmila C. Chatterjee. The Hill, February 21, 2019.

"Bidimensional Identity Measure (BIM): A New Scale to Measure Multigroup Ethnic and American Identity in the USA."

Beniflah, Jake, Dominic Lusinchi, Sharmila C. Chatterjee, and Mario X. Carrasco. Journal of Cultural Marketing Strategy Vol. 2, No. 2 (2017): 169-189.

"Bilingual memory: The impact of acculturation on the cognitive structure of foreign-born Hispanics."

Beniflah, Jake, Sharmila C. Chatterjee and Kerry P. Curtis. Journal of Brand Strategy Vol. 3, No. 3 (2014): 261-277.

"Brick-and-Mortar Retailers Should Nix Deep Discounts to Make Most of Jittery Shopping Season."

Chatterjee, Sharmila. The Conversation. December 2016.

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