"Representing Multi-Item Choice: Development of a General Model, and Applications."

David C. Schmittlein, Hubert Gatignon and Barton A. Weitz.

"Understanding Price Effects for New Nondurables: How Price Responsiveness Varies Across Depth-of-Repeat Classes and Types of Consumer."

Helsen, Kristiaan and David C. Schmittlein. European Journal of Operational Research Vol. 76, No. 2 (1994): 359-374.

"Customer Base Analysis: An Industrial Purchase Process Application."

Schmittlein, David C. and Robert A. Peterson. Marketing Science Vol. 13, No. 1 (1994): 41-67.

"Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models."

Helsen, Kristiaan and David C. Schmittlein. Marketing Science Vol. 12, No. 4 (1993): 393-414.

"Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing."

Fader, Peter F. and David C. Schmittlein. Journal of Marketing Research Vol. 30, No. 4 (1993): 478-493.

"Does Measuring Intent Change Behavior?"

Morwitz, Vicki G., Eric Johnson and David C. Schmittlein. Journal of Consumer Research Vol. 20, No. 1 (1993): 46-61.