"Truth in Concentration in the Land of (80/20) Laws."

Schmittlein, David C., Lee G. Cooper and Donald G. Morrison. Marketing Science Vol. 12, No. 2 (1993): 167-183.

"Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which Intenders Actually Buy?"

Morwitz, Vicki G. and David Schmittlein. Journal of Marketing Research Vol. 29, No. 4 (1992): 391-405.

"How Does A Product Market's Typical Price-Promotion Pattern Affect the Timing of Households' Purchases: An Empirical Study Using UPC Scanner Data."

Helsen, Kristiaan and David C. Schmittlein. Journal of Retailing Vol. 68, No. 3 (1992): 316-338.

"The Relationship Between Purchases Made on Promotion and Shopping Trip Behavior."

Kahn, Barbara E. and David C. Schmittlein. Journal of Retailing Vol. 68, No. 3 (1992): 294-315.

"Attribute Interdependencies in Product Performance Claims: Truth and Consequences."

Yoram (Jerry) Wind, David C. Schmittlein and Shoshana Shapiro. In Product Performance Tests, New York, NY: June 1992.

"Some Characterizations of Stockpiling Behavior Under Uncertainty."

Helsen, Kristiaan and David C. Schmittlein. Marketing Letters Vol. 3, No. 3 (1992): 5-16.