"Models of Purchase Timing and Models of Brand Choice: Outlook and Issues."

Bemmaor, Albert C. and David C. Schmittlein. International Journal of Research in Marketing Vol. 8, No. 3 (1991): 163-168.

"How Many Forecasters Do You Really Have? Mahalanobis Provides the Intuition for the Surprising Clemen and Winkler Result."

Morrison, Donald G. and David C. Schmittlein. Operations Research Vol. 39, No. 3 (1991): 519-523.

"Inferring Causality in Consumer Perception Studies in Litigation Contexts."

David C. Schmittlein and Jerry Wind. In Advances in Claim Substantiation, New York, NY: April 1991.

"Combining Forecasts: Operational Adjustments to Theoretically Optimal Rules."

Schmittlein, David C., Jinho Kim and Donald G. Morrison. Management Science Vol. 36, No. 9 (1990): 1044-1056.

"Shopping Trip Behavior: An Empirical Investigation."

Kahn, Barbara and David C. Schmittlein. Marketing Letters Vol. 1, No. 1 (1989): 55-70.

"Surprising Inferences from Unsurprising Observations: Do Conditional Expectations Really Regress to the Mean?"

Schmittlein, David C. The American Statistician Vol. 43, No. 3 (1989): 176-183.