"Consideration-set Heuristics."

Hauser, John R. Journal of Business Research Vol. 67, No. 8 (2014): 1688–1699. Download Paper.

"Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph."

Hauser, John R., Guilherme Liberali and Glen Urban. Management Science Vol. 60, No. 6 (2014): 1594-1616.

"Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science - Editorial."

Gupta, Sunil, Dominique Hanssens, John R. Hauser, Donald Lehmann, and Bernd Schmitt. Marketing Science, February 2014. Download Paper.

"Morphing Banner Advertising."

Urban, Glen, Guilherme Liberali, Erin MacDonald, Robert Bordley, and John R. Hauser. Marketing Science Vol. 33, No. 1 (2014): 27-46.

"Self-Reflection and Articulated Consumer Preferences."

Hauser, John R., Songting Dong, and Min Ding. Journal of Product Innovation Management Vol. 31, No. 1 (2014): 17-32. Download Paper.

"Competitive Information, Trust, Brand Consideration, and Sales: Two Field Experiments."

Liberali, Guilherme, Glen Urban and John R. Hauser. International Journal for Research in Marketing Vol. 30, No. 2 (2013): 101-113. D-Space version. Appendix.

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