"Marketing Science: A Strategic Review."

Chintagunta, Pradeep, Dominique Hanssens, John R. Hauser, Jagmohan Singh Raju, Kannan Srinivasan, and Richard Staelin. Marketing Science, January 2013. Download Paper.

"A Marketing Science Perspective on Recognition-Based Heuristics (and the Fast and Frugal Paradigm)."

Hauser, John R. Judgment and Decision Making Vol. 6, No. 5 (2011): 396-408.

"Active Machine Learning for Consideration Heuristics."

Dzyabura, Daria, and John R. Hauser. Marketing Science Vol. 30, No. 5 (2011): 801-819.

"Comment: New Developments in Product-Line Optimization."

Hauser, John R. International Journal on Research in Marketing Vol. 28, No. 1 (2011): 26-27. D-Space version.

"The Strategic Importance of Accuracy in Conjoint Design."

Matthew Selove and John R. Hauser. In Proceedings of the Sawtooth Software Conference, October 2010, edited by Bryan Orme. Orem, UT: March 2011.

"Unstructured Direct Elicitation of Decision Rules."

Ding, Min, John R. Hauser, Songting Dong, Daria Dzyabura, Zhilin Yang, Chenting Su, and Steven P. Gaskin. Journal of Marketing Research Vol. 48, No. 1 (2011): 116-127. Mobile Phone Screenshots. Automotive Screenshots. Appendix.

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