"New Product Development."

Hauser, John R., and Ely Dahan. In Essentials of Marketing Management: Essential Marketing Knowledge and Practice, edited by Naresh K. Malhotra and Rajiv Grover, Englewood Cliffs, NJ: McGraw Hill, 2011.

"Profile of John D.C. Little."

Hauser, John R., and Glen Urban. In Profiles in Operations Research, 659-676. New York, NY: Springer Science + Business Media, LLC, 2011. Download Paper.

"The Voice of the Customer."

Griffin, Abbie, Steve Gaskin, Robert Klein, Gerry Katz and John R. Hauser. In Wiley International Encyclopedia of Marketing, Chichester, West Sussex, UK: John Wiley & Sons, Ltd., 2011.

"Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets."

Hauser, John R., Olivier Toubia, Theodoros Evgeniou, Daria Dzyabura and Rene Befurt. Journal of Marketing Research Vol. 47, No. 3 (2010): 485-496. Appendix. Download Paper.

"Does Matching Website Characteristics to Cognitive Styles Increase Online Sales?"

Braun, Michael, Clarence Lee, Glen L. Urban and John R. Hauser. Classic Working Paper. 2009.

"A Critical Review of Non-compensatory and Compensatory Models of Consideration-Set Decisions."

John R. Hauser, Min Ding and Steven Gaskin. In Proceedings of the Sawtooth Software Conference, March 2009, edited by Bryan Orme. Orem, UT: August 2009.

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