"The Strategic Importance of Accuracy in Conjoint Design."

Matthew Selove and John R. Hauser. In Proceedings of the Sawtooth Software Conference, October 2010, edited by Bryan Orme. Orem, UT: March 2011.

"Unstructured Direct Elicitation of Decision Rules."

Ding, Min, John R. Hauser, Songting Dong, Daria Dzyabura, Zhilin Yang, Chenting Su, and Steven P. Gaskin. Journal of Marketing Research Vol. 48, No. 1 (2011): 116-127. Mobile Phone Screenshots. Automotive Screenshots. Appendix.

"New Product Development."

Hauser, John R., and Ely Dahan. In Essentials of Marketing Management: Essential Marketing Knowledge and Practice, edited by Naresh K. Malhotra and Rajiv Grover, Englewood Cliffs, NJ: McGraw Hill, 2011.

"Profile of John D.C. Little."

Hauser, John R., and Glen Urban. In Profiles in Operations Research, 659-676. New York, NY: Springer Science + Business Media, LLC, 2011. Download Paper.

"The Voice of the Customer."

Griffin, Abbie, Steve Gaskin, Robert Klein, Gerry Katz and John R. Hauser. In Wiley International Encyclopedia of Marketing, Chichester, West Sussex, UK: John Wiley & Sons, Ltd., 2011.

"Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets."

Hauser, John R., Olivier Toubia, Theodoros Evgeniou, Daria Dzyabura and Rene Befurt. Journal of Marketing Research Vol. 47, No. 3 (2010): 485-496. Appendix. Download Paper.

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