"Morph the Web to Build Empathy, Trust, and Sales."

Urban, Glen, John R. Hauser, Guilherme Liberali, Michael Braun, and Fareena Sultan. MIT Sloan Management Review Vol. 50, No. 4 (2009): 53-61.

"Website Morphing."

Hauser, John R., Glen Urban, Guilherme Liberali, and Michael Braun. Marketing Science Vol. 28, No. 2 (2009): 202-224. Rejoinder. Comments. Appendix.

"Comments on 'Defensive Marketing Strategy'."

Hauser, John R., and Steven M. Shugan. Marketing Science, January 2008. Download Paper.

"Two-Stage Models: Identifying Non-Compensatory Heuristics for the Consideration Set then Adaptive Polyhedral Methods Within the Consideration Set."

Steven Gaskin, Theodoros Evgeniou, Daniel Bailiff, and John R. Hauser. In Proceedings of the Sawtooth Conference, October 2007, edited by Bryan Orme. Orem, UT: January 2008.

"Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design."

Toubia, Olivier, Theodoros Evgeniou and John R. Hauser. In Conjoint Measurement: Methods and Applications, edited by Anders Gustafsson, Andreas Herrmann, and Frank Huber, 231-258. New York, NY: Springer Science + Business Media, 2007. Download Paper.

"On Managerially Efficient Experimental Designs."

Toubia, Olivier, and John R. Hauser. Marketing Science Vol. 26, No. 6 (2007): 851-858. Appendices.