"Identifying Customer Needs from User-Generated Content."

​Timoshenko, Artem and John R. Hauser. Marketing Science Vol. 38, No. 1 (2019): 1-20. Download Paper.

"Predicting 'Design Gaps' in the Market: Deep Consumer Choice Models under Probabilistic Design Constraints."

Burnap, Alex, and John R. Hauser, MIT Sloan Working Paper 5815-19. Cambridge, MA: MIT Sloan School of Management, January 2020.

"Morphing Theory and Applications."

Liverali, Gui, John R. Hauser, and Glen Urban. In Handbook of Marketing Decision Models, edited by Berend Wierenga and Ralf van der Lans, 531-560. New York, NY: Springer US, 2017.

"Machine Learning Applications for Customer-oriented Recommendation Systems and the Voice of the Customer."

Hauser, John R. Presentation, INFORMS Doctoral Consortium, University of Southern California, Los Angeles, California. June 8, 2017.

"Scale Matters: How Craft in Conjoint Analysis Affects Price and Positioning Strategies."

Eggers, Felix, John R. Hauser, and Matthew Selove, Working Paper. 2019.

"How companies like United and Wells Fargo can win back consumer trust."

Hauser, John R. The Conversation, April 19, 2017.

Load More