"Is Deep Learning a Game Changer for Marketing Analytics?"

Urban, Glen, Artem Timoshenko, Paramveer Dhillon, and John R. Hauser. MIT Sloan Management Review Vol. 61, No. 2 (2020): 71-76. Download Paper.

"Predicting 'Design Gaps' in the Market: Deep Consumer Choice Models under Probabilistic Design Constraints."

Burnap, Alex, and John R. Hauser, MIT Sloan Working Paper 5815-19. Cambridge, MA: MIT Sloan School of Management, January 2020.

"Scale Matters: How Craft in Conjoint Analysis Affects Price and Positioning Strategies."

Eggers, Felix, John R. Hauser, and Matthew Selove, Working Paper. December 2019.

"The Strategic Implications of Scale in Choice-Based Conjoint Analysis."

Hauser, John R., Felix Eggers, and Matthew Selove. Marketing Science Vol. 38, No. 6 (2019): 1059-1081. Appendices.

"Recommending Products When Consumers Learn their Preference Weights."

Dzyabura, Daria and John R. Hauser. Marketing Science Vol. 38, No. 3 (2019): 417-441. Download Paper.

"Identifying Customer Needs from User-Generated Content."

​Timoshenko, Artem and John R. Hauser. Marketing Science Vol. 38, No. 1 (2019): 1-20. Download Paper.