"Why Do Sales People Spend So Much Time Lobbying for Low Prices?"

Simester, Duncan, and Juanjuan Zhang. Marketing Science Vol. 33, No. 6 (2014): 796-808. Finalist, 2014 John D. C. Little Award. Media.

"Reviews without a Purchase: Low Ratings, Loyal Customers and Deception."

Anderson, Eric T. and Duncan Simester. Journal of Marketing Research Vol. 51, No. 3 (2014): 249-269. Appendix.

"Carry-Over Effects of Task Related Affect on Consumer Search and Shopping Behavior."

Andrea Morales, Kristin Diehl, Gavan Fitzsimons and Duncan Simester.

"Advertising in a Competitive Market: The Role of Product Standards, Customer Learning and Switching Costs."

Anderson, Eric T. and Duncan Simester. Journal of Marketing Research Vol. 50, No. 4 (2013): 489-504.

"How Regular and Sale Prices Respond to Cost Shocks."

Eric Anderson, Emi Nakamura, Duncan Simester and Jón Steinsson.

"Shielding Store Brands: A Large-Scale Field Experiment."

Eric Anderson, Karsten Hansen and Duncan Simester.