"Efficiently Evaluating Targeting Policies: Improving Upon Champion vs. Challenger Experiments."

Simester, Duncan, Artem Timoshenko, and Spyros Zoumpoulis. Management Science Vol. 66, No. 8 (2020): 3295-3798.

"Targeting Prospective Customers: Robustness of Machine Learning Methods to Typical Data Challenges."

Simester, Duncan, Artem Timoshenko, and Spyros I. Zoumpoulis. Management Science Vol. 66, No. 6 (2020): 2291-2799.

"Dynamic Marketing Policies: Constructing Markov States for Reinforcement Learning."

Zhu, Yuting, Duncan Simester, Jonathan A. Parker, and Antoinette Schoar, Working Paper. 2020. SSRN.

"Using the Timing of Past Responses in Targeting Models to Address Dilution."

Evgeniou, Theodoros, Duncan Simester, Artem Timoshenko, and Spyros I. Zoumpoulis, MIT Sloan Working Paper 6067-19. Cambridge, MA: MIT Sloan School of Management, April 2020.

"Price Frictions, Product Assortments, and the Success of New Products."

Aparicio, Diego and Duncan Simester, MIT Sloan Working Paper 6410-20. Cambridge, MA: MIT Sloan School of Management, 2020.

"Emotion-Driven Search: The Impact of Disgust on Search, Basket Size, and Prices Paid."

Morales, Andrea, Kristin Diehl, Gavan Fitzsimons, and Duncan Simester, MIT Sloan Working Paper 6068-19. Cambridge, MA: MIT Sloan School of Management, December 2019.

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