"A Resource-Based View of the Firm."

Wernerfelt, Birger. In Strategic Management, edited by Julian Birkinshaw, Cheltenham, UK: Edward Elgar Publishing, 2005.

"A Special Case of Dynamic Pricing Policy."

Wernerfelt, Birger. Management Science Vol. 32, No. 12 (1986): 1562-1566.

Adaptation, Specialization, and the Theory of the Firm: Foundations of the Resource-based View.

Wernerfelt, Birger. Cambridge, MA: Cambridge University Press, 2016.

"Advertising Content When Brand Choice is a Signal."

Wernerfelt, Birger. Journal of Business Vol. 63, No. 1 (1990): 91-98.

"An Efficiency Criterion for Marketing Design."

Wernerfelt, Birger. Journal of Marketing Research Vol. 31, No. 4 (1994): 462-470.

"An Evaluation Cost Model of Consideration Sets."

Hauser, John R., and Birger Wernerfelt. Journal of Consumer Research Vol. 16, No. 4 (1990): 393-408. Download Paper.

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