Ideas Made to Matter

Altering gendered language in job postings doesn’t attract more women

A new MIT Sloan study finds that tweaking the amount of masculine or feminine language in online job postings doesn’t increase gender diversity in the applicant pool.

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Gendered Language in Job Postings Has Little Effect on Applicant Behavior, New Research Finds

In an effort to attract a diverse pool of talented candidates, many contemporary U.S. employers seek to craft gender-neutral job postings by editing language in the postings that may have masculine or feminine connotations. But how much difference do such practices make in reality? Not that much, suggests new research by MIT Sloan Professor Emilio J. Castilla and Michigan State Assistant Professor Hye Jin Rho.

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