T. Tony Ke

Faculty

T. Tony Ke

About

T. Tony Ke is an Assistant Professor of Marketing at the MIT Sloan School of Management. 

His research is in the area of marketing analytics and marketing strategy.  His current work focuses on consumer search theory, advertising, retailing and platforms. 

He has work or consulting experience with Microsoft, Xerox, Walmart, Facebook, and Charles Schwab.

Ke holds a PhD in operations research, an MA in statistics, and an MA in economics from the University of California, Berkeley, and a BS in Physics and a BS in statistics from Peking University.

Publications

"Informational Complementarity."

Ke, T. Tony and Song Lin. Management Science. Forthcoming.

"Optimal Learning Before Choice."

Ke, T. Tony, and J. Miguel Villas-Boas. Journal of Economic Theory Vol. 180, No. 3 (2019): 383-437. Download paper.

"Cooperative Search Advertising."

Xinyu, Cao and and T. Tony Ke. Marketing Science Vol. 38, No. 1 (2019): 44-67. Download paper.

"Search for Information on Multiple Products."

Ke, T. Tony, Zuo-Jun Max Shen, and J. Miguel Villas-Boas. Management Science Vol. 62, No. 12 (2016): 3576-3603.

"How Inventory Cost Influences Introduction Timing of Product Line Extensions."

Ke, T. Tony, Zuo‐Jun Max Shen and Shan Li. Production and Operations Management Vol. 22, No. 5 (2013): 1214-1231.

Recent Insights

Ideas Made to Matter

What to know about MIT Sloan’s new faculty members

Six new professors explore the science behind Facebook, how consumers search for product information, and more

Read Article