T. Tony Ke


T. Tony Ke


T. Tony Ke is an Assistant Professor of Marketing at the MIT Sloan School of Management. 

His research is in the area of marketing analytics and marketing strategy.  His current work focuses on consumer search theory, advertising, retailing and platforms. 

He has work or consulting experience with Microsoft, Xerox, Walmart, Facebook, and Charles Schwab.

Ke holds a PhD in operations research, an MA in statistics, and an MA in economics from the University of California, Berkeley, and a BS in Physics and a BS in statistics from Peking University.


"Informational Complementarity."

Ke, T. Tony and Song Lin. Management Science. Forthcoming.

"Searching for Service."

Janssen, Maarten and T. Tony Ke. American Economic Journal: Microeconomics. Forthcoming.

"Optimal Learning Before Choice."

Ke, T. Tony, and J. Miguel Villas-Boas. Journal of Economic Theory Vol. 180, No. 3 (2019): 383-437. Download paper.

"Cooperative Search Advertising."

Xinyu, Cao and and T. Tony Ke. Marketing Science Vol. 38, No. 1 (2019): 44-67. Download paper.

"Search for Information on Multiple Products."

Ke, T. Tony, Zuo-Jun Max Shen, and J. Miguel Villas-Boas. Management Science Vol. 62, No. 12 (2016): 3576-3603.

"How Inventory Cost Influences Introduction Timing of Product Line Extensions."

Ke, T. Tony, Zuo‐Jun Max Shen and Shan Li. Production and Operations Management Vol. 22, No. 5 (2013): 1214-1231.

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