2004 Faculty Publications

The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad
by Michael A. Cusumano
Available Digitally, 2004
Cusumano builds on dozens of personal experiences and case studies to show how issues of strategy and organization are irrevocably linked with those of managing the technology and demonstrates that a thorough understanding of these issues is vital to success.

Data, Models, and Decisions: The Fundamentals of Management Science
by Dimitris Bertsimas and Robert Freund
Dynamic Ideas, 2004
This book is designed to introduce management students to the fundamental techniques of using data and management science tools and models to think structurally about decision problems, make more informed management decisions, and ultimately enhance decision-making skills. Used in the MIT Sloan MBA core class, Data, Models, and Decisions, the book has been adopted by many other universities as well.

Digitizing the News: Innovation in Online Newspapers (Inside Technology)
by Pablo J. Boczkowski
The MIT Press, 2004
This book chronicles how newspaper journalism transformed itself into a critical part of new media. Addressing the connections between technical, editorial, and work facets of new media, Boczkowski reveals how innovation in online newspapers became an ongoing process in which different combinations of initial conditions and local contingencies led publishers along divergent paths of content creation.

The Future of Work: How the New Order of Business Will Shape Your Organization, Your Management Style and Your Life
by Thomas W. Malone
Harvard Business School Press, 2004
For more than a decade, business thinkers have theorized about how technology will change the shape of organizations. In this landmark book, renowned organizational theorist Malone provides the first credible model for actually designing the company of the future.

IT Governance: How Top Performers Manage IT Decision Rights for Superior Results
by Peter Weill and Jeanne W. Ross
Harvard Business School Press, 2004
Based on a study of 250 enterprises worldwide, IT Governance shows how to design and implement a system of decision rights that will transform IT from an expense to a profitable investment. Weill and Ross are director and principal research scientist respectively at MIT Sloan's Center for Information Systems Research (CISR).

Managing For The Future: Organizational Behavior and Procedures
by Deborah G. Ancona, Thomas Kochan, John Van Maanen, Maureen Scully, and Eleanor Westney
South-Western College Publishing, 2004
Based on an innovative and acclaimed course taught at MIT Sloan, this book not only describes the organization of the future, but also shows readers how to become better actors within it.

Organizational Culture and Leadership (Third Edition)
by Edgar H. Schein
Jossey-Bass, 2004
In this third edition of his classic book, organizational pioneer Schein updates his influential understanding of culture — what it is, how it is created, how it evolves, and how it can be changed. Focusing on today's business realities, the book shows how to transform the abstract concept of culture into a practical tool that managers and students can use to understand the dynamics of organizations and change.

Presence: Human Purpose and the Field of the Future
by Peter Senge, C. Otto Scharmer, Joseph Jaworski, Betty Sue Flowers
Society for Organizational Learning, 2004
Presence: Human Purpose and the Field of the Future gives the reader an intimate look at the development of a new theory about change and learning. In wide-ranging conversations held over a year and a half, Senge, Scharmer, Jaworski, and Flowers explore their own experiences and those of one hundred and fifty scientists and social and business entrepreneurs in an effort to explain how profound collective change occurs. Their journey of discovery articulates a new way of seeing the world, and of understanding our part in creating it — as it is and as it might be.

Product Design and Development (Third Edition)
by Karl T. Ulrich and Steven D. Eppinger
McGraw-Hill, 2004
Ulrich and Eppinger present a set of product development techniques aimed at bringing together marketing, design, and manufacturing functions. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry trend to perform product design and development in cross-functional teams.

True Change: How Outsiders on the Inside Get Things Done in Organizations
by Janice A. Klein
Jossey-Bass, 2004
Creating real change in manufacturing organizations is no easy task, but Jan Klein believes the presence of three critical elements can go a long way toward achieving that goal. Drawing on her own long-term research and extensive work experience, her book reveals how the power of people (insiders who are able to see problems from outsider's perspective), approach (“pulling change”), and system (support infrastructure) combine to turn new ideas and concepts into institutionalized practices. Her research also reveals that certain people inside organizations — “outsiders on the inside” — are key to driving innovation, adaptation, and real change.

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