Catherine Tucker

Mark Hyman, Jr. Career Development Professor
Associate Professor of Marketing

Biography | Selected Publications

Electronic Discovery and the Adoption of Information Technology (2013)

Managing Privacy (2013)

How Does The Use of Intermediaries Affect Online Search? (2012)

Paying With Money Or With Effort: Pricing When Customers Anticipate Hassle (2012)

Shifts in Privacy Concerns (2012)

Social Networks, Advertising and Antitrust (2012)

The Economics of Advertising and Privacy (2012)

Can Healthcare Information Technology Save Babies? (2011)

Encryption and Data Security (2011)

Online Display Advertising: Targeting and Obtrusiveness (2011)

Privacy Regulation and Online Advertising (2011)

Search Engine Advertising: Channel Substitution When Pricing Ads to Context (2011)

Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage (2011)

Substitution between Online and Offline Advertising Markets (2011)

Growing Two-Sided Networks by Advertising the User Base: A Field Experiment (2010)

How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet (2010)

Privacy Protection and Technology Diffusion: The Case of Electronic Medical Records (2009)

Can Healthcare IT Save Babies? (2008)

Identifying Formal and Informal Influence in Technology Adoption with Network Externalities (2008)

Modeling Social Interactions: Identification, Policy Methods and Policy Implications (2008)

Search Engine Advertising: Examining a profitable side of the long tail of advertising that is not possible under the traditional broadcast advertising model (2008)


Contact Information
Office: E62-536
Tel: (617) 252-1499
Fax: (617) 258-7597
Support Staff
Name: Christina Sherman
Tel: (617) 324-4095
Name: Jason Robert Clinkscales
Tel: (617) 253-4936

General Expertise
Computer privacy; Credit cards; E-commerce; Econometrics; Electronic software; Google; Google; Industrial economics; Internet; Internet privacy issues; Internet telephony; Management of information technology; Marketing; Marketing strategy; Online banking; Pricing; Security of technology; Software; Web-based marketing; YouTube