Digital business needs new KPIs. Here’s why they matter
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Companies like Slack and Adidas use machine learning and predictive algorithms to boost their key performance indicators. Here are seven traits of advanced users.
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Companies like Slack and Adidas use machine learning and predictive algorithms to boost their key performance indicators. Here are seven traits of advanced users.
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A new report offers solutions to the problems that hound social media, from the spread of misinformation to the lack of competition.
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Now more than ever, retail success means focusing on relationships and loyalty programs, not transactions and discounts.
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COVID-19 is upending data analytics practices, sidelining predictive analytics, and driving firms to external data and other economic indicators.
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A new book looks at how social media is reshaping the world for good and bad — and how to protect society and democracy from its threats.
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Revolutions in telehealth, pivoting to meet demand, and the rise of the “super app” led the annual MIT Platform Strategy Summit.
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Compatibility issues still hinder implementations, but need is driving platforms forward.
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Aral is an expert in the area of social networks, social media, and digital strategy and holds joint appointments in the IT and marketing groups as the David Austin Professor of Management.
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Improved handwashing habits at airports — even just a few — would curb the global spread of disease, new research finds.
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A panel of practitioners explores how to solve worker shortages and offers three best practices for success.