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JoAnne Yates
Sloan Distinguished Professor of Management, Emerita, Professor, Managerial Communication and Work and Organization Studies
Rahul Mazumder
Nanyang Technological University Associate Professor of Operations Research and Statistics, Associate Professor, Operations Research and Statistics
MIT Sloan professor uses new method to identify consumer demand trends and improve profits
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A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.