Lisa Baird became the commissioner of the National Women’s Soccer League (NWSL) on Tuesday, March 10, 2020. Then, COVID-19 upended the sports world. On Thursday, March 12, as sports leagues around the country canceled or postponed their seasons, she announced the NWSL was cancelling pre-season match...

On October 7, 2019, businessmen Jonathan Soros and Jon Patricof pitched a concept for a new professional sports startup to four professional softball players who had traveled to Soros’s office in New York City. During the meeting, the two men laid out their vision for an innovative professional soft...

In 2008, China-based Yunnan Lucky Air, a low-cost, domestic airline modeled after Southwest Airlines in the United States, was searching for new competitive advantages in China’s increasingly competitive yet heavily regulated airline industry. Ecommerce was being looked to as one growth strategy.

In late 2006, SunPower designed, manufactured, and delivered the most efficient solar cells in the world. At a time when many experts believed solar technology would grow quickly, SunPower needed to decide whether to maintain market share through a strategy of differentiated technology or pricing.

In November 2006, with the launch of the Sony PlayStation 3 a mere weeks away, Sony Corporation’s CEO Sir Howard Stringer reflected on the past 30-year history of the video game industry, while crossing his fingers that the PS3 would have a successful launch in an increasingly cut-throat industry.

The explosion and sinking of the Deepwater Horizon oil rig on April 20, 2010, resulted from a series of events and decisions involving employees of BP and its contractors. While there does not appear to be one clear culprit or reason that led to the disaster, the case explores issues of organization...

On May 15, 2017, Amazon.com celebrated the 20th anniversary of its initial public offering (IPO). The company’s first twenty years was a period of remarkable growth but with very little to show in terms of accounting earnings. This reflected Amazon’s strategy of investing in expansion and research a...

Founded in 1998, Cambridge, Massachusetts-based Akamai provided its customers including Apple, Netflix, and Amazon services to accelerate and improve the delivery of content and applications over the Internet. By 2011, the company's globalization strategy and structure was harming its ability to com...

On October 29, 2018, Indonesia’s Lion Air flight 610, a nearly new Boeing 737 MAX 8 jet, plunged into the Java Sea at 400 miles per hour, killing all 189 people on board. Eight days later Boeing issued a bulletin to all 737 MAX 8 and 737 MAX 9 operators stating that “erroneous angle-of-attack data” ...

In the early 2010s, ESPN was at the height of its powers. As the crown jewel of the then unassailable cable television bundle, ESPN was receiving upwards of $7 every month from more than 100 million subscribers whether they watched ESPN or not. This was in addition to the multitude of ESPN offspring...