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A Salesforce case study shows how organizations can make sure digital platforms meet the needs of customers, partners, and internal developers.
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Top tech leaders are spending less time collaborating with peers and more time meeting customers and developing innovations.
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Time to take a fresh look at what customers want, how people work, and how to drive innovation.
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MIT Sloan student teams advise Pfizer, Comcast, and others on using data and generative AI to bring products to market and communicate with customers quickly.
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Industry expertise, customer relationships, and willingness to collaborate can help traditional companies compete in the platform market.
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In the early days of big data, organizations invested heavily in analytics talent, data platforms, and business intelligence units in the hopes of making key business activities better, cheaper, and faster. The majority of these efforts were for internal consumption only and had no direct value for ...
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Liquid data assets help companies navigate change, experiment with new business models, and create new offerings for customers.
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The impact of artificial intelligence is just starting. Great leaders will find new opportunities while positively impacting their customers’ lives.
Senior Lecturer, Marketing, Academic Head, Enterprise Management Certificate
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Behavioral science can help identify who is open to AI-enhanced insights, helping companies hone their customer experience strategy.
