Teaching Resources Library

Strategy

Sustainability

Eclipsing the Competition: The Solar PV Industry Simulation

DEVELOPER 

John Sterman

ABSTRACT

In this live web-based simulation, participants play the role of senior management at SunPower, a leading firm in the solar photovoltaic industry. The game simulates the solar PV industry as described in the SunPower case study. Users compete against other firms, simulated by the computer, and set the industry conditions so as to learn about strategy under different conditions relating to learning, knowledge spillovers, and competitor behavior.

LEARNING OBJECTIVE

To allow students to experience interactively the challenges of pricing and strategy in a market with significant learning curves, knowledge spillovers, and the potential entry of new competitors with radical new technologies.

COULD BE TAUGHT IN THE FOLLOWING COURSE(S)

strategy, economics, technology strategy, and any course where the dynamics of strategic pricing behavior are relevant, as well as courses in alternative energy and sustainability

RELATED MATERIALS

The Conservative Case for Solar Subsidies The New York Times, Op-Ed January 5, 2016

​​NOW AVAILABLE!

Corporate trainers, consultants, and educators from non-academic institutions can now access our simulations directly from our simulation partner, Forio, here.

PLAY SIMULATION