Ideas Made to Matter Marketing

In Kaepernick ads, Nike further develops its brand point of view

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‘What Nike is talking about is fundamental core values of who you are.’

Sep 6, 2018
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Ideas Made to Matter Data

Accountability in the personal finance industry

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An informed consumer looks beyond the glossy advertisements — the same should go for the people you trust to invest your money.

Aug 22, 2018
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Ideas Made to Matter Innovation

Innovating around the box

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Reviving mature products through innovation.

Jun 6, 2018
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Ideas Made to Matter Finance

Financial markets benefit from in-depth analysis of firms’ earnings

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Research shows in-depth news articles inform investors more than earnings announcements.

Apr 4, 2018
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Ideas Made to Matter

Here’s what sunk Toys R Us

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MIT Sloan experts share their takeaways from the renowned company’s closure.

Mar 28, 2018
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Ideas Made to Matter Social Media

Study: False news spreads faster than the truth

About 6 times as fast.

Mar 8, 2018
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Ideas Made to Matter Marketing

Ending L.L. Bean lifetime return policy not a fatal marketing move

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A successful strategic change requires trust and communication.

Feb 12, 2018
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Ideas Made to Matter Strategy

A new algorithm helps retailers make better inventory decisions

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Some vendors could increase their profits by 2-3 percent using the data-driven approach.

Dec 12, 2017
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Ideas Made to Matter Leadership

6 from MIT Sloan named to Boston 50 on Fire list

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Winners include a metal 3-D printing company and the MIT Sloan Sports Analytics Conference.

Nov 13, 2017
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Ideas Made to Matter Knowledge Management

9 new business insights from MIT Sloan Management Review

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How employees can avoid becoming commodities, and more from the magazine.

Oct 19, 2017
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