Action Learning
Entrepreneurship and innovation impact stories
Discovering new market segments for startup's ESG datasets
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Floodlight, a geospatial data intelligence company that provides ESG governance insights, asked a team of E-Lab students to identify potential new market segments and design potential customer discovery interviews. According to CEO and co-founder Nate Wyne, the project resulted in a "full redirectio...
Bringing MIT entrepreneurship and innovation to Tunisia's ecosystem
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BRAIN (Bridging Research and Innovation)— co-developed by Open Startup and entities throughout MIT and the Tunisian Innovation Ecosystem — is establishing scalable deep-tech ventures in Africa through a bootcamp for 28 PhD entrepreneur-scientists focused on advanced AI, biotech, the Internet of Thin...
From AI to entrepreneurship: How Gowri Kannan’s project with a tech startup solidified her ambitions
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Gowri Kannan, MBA ’24, originally studied engineering and AI as an undergraduate — but she realized that she wanted to have greater influence on product creation and customer experience, and maybe even launch her own company someday. A hands-on MIT Sloan Action Learning project with a nascent startu...
Smart undergarments for women, by women
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Most wearables lack female-specific features. That's why IDEA Lab students and entrepreneurs Christy Fernandez Cull and Belen Fraile Ortiz created DaVinci Wearables, a first-to-market smart undergarment that tracks menstrual cycles and hormonal fluctuations to optimize fitness health for female athl...
Sourcing impact investors for product launch
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Israel-based social technology company Intuition Robotics has a big idea: Their ElliQ voice-activated “care companion” is like Alexa for elderly adults, offering fitness reminders, wellness support, video calls, entertainment, photos, and even jokes. But can they land funding? A team of Israel Lab s...
Crafting a marketing plan for new health-monitoring device
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When the Mitsubishi Electric Innovation Center (MELIC) needed a go-to market strategy for a new hardware-software AI camera, they relied on IDEA Lab students Adil Bahadoor and Amre Nouh.
Helping startup enter new energy market
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RenewCO2 is an emerging company that designs processes for converting carbon dioxide into useful industrial products. Recently, the company tapped two students from MIT Sloan's Entrepreneurship Lab (E-Lab) to investigate the potential market for formic acid, a compound that could be useful in a vari...
IDEA Lab alumna returns for fresh ideas
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Julie Lockner, EMBA ’17, came to MIT focused on gaining the skills she needed to launch a health tech company. As an alumna, she turned to IDEA Lab for a team of EMBAs to help her with a project.
Aid for an emergency response system
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The challenge of market entry.
Tackling competitive threats
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Seeking an 'early warning system'.