Brian Halligan is a Senior Lecturer at the MIT Sloan School of Management where he teaches 15.S16 "Entrepreneurial Product Development and Marketing."
He is CEO & Co-Founder of HubSpot, a marketing software company he co-founded five years ago to help businesses transform the way they market their products. Since its founding, HubSpot has accumulated over 5,000 customers.
Brian is author of two books: Marketing Lessons From the Grateful Dead and Inbound Marketing: Get Found Using Google, Social Media, and Blogs, which is in its seventh printing and has sold 50,000 copies. Inbound Marketing has been translated into nine languages and peaked at #17 overall on the Amazon bestseller list.
Halligan was named an Ernst & Young Entrepreneur Of The Year 2011 New England award recipient. In his spare time, he sits on a few boards of directors, follows his beloved Red Sox, goes to the gym, and is learning to play guitar.
He holds a BS and an EE from the University of Vermont and an MBA from the MIT Sloan School of Management.
For more background on this faculty member's research and academic initiatives, please visit the MIT Sloan faculty directory.