Brian Halligan

Senior Lecturer, Technological Innovation, Entrepreneurship, and Strategic Management

Brian Halligan

Brian Halligan is a Senior Lecturer at the MIT Sloan School of Management where he teaches 15.S16 "Entrepreneurial Product Development and Marketing." 

He is CEO & Co-Founder of HubSpot, a marketing software company he co-founded five years ago to help businesses transform the way they market their products. Since its founding, HubSpot has accumulated over 5,000 customers.

Brian is author of two books: Marketing Lessons From the Grateful Dead and Inbound Marketing: Get Found Using Google, Social Media, and Blogs, which is in its seventh printing and has sold 50,000 copies. Inbound Marketing has been translated into nine languages and peaked at #17 overall on the Amazon bestseller list. 

Halligan was named an Ernst & Young Entrepreneur Of The Year 2011 New England award recipient. In his spare time, he sits on a few boards of directors, follows his beloved Red Sox, goes to the gym, and is learning to play guitar.

He holds a BS and an EE from the University of Vermont and an MBA from the MIT Sloan School of Management.

General Expertise: Blogs; Business-to-business marketing; Changing workforce; Customer relationships; Database marketing; Employee motivation; Entrepreneurial management; Entrepreneurship; Innovation; Innovative thinking; Leadership; Marketing; Marketing strategy; New venture development; New ventures; Sales; Sales force management; Social influence; Startups / Start-ups; Technological innovation; Venture capital; Venture capital; Web-based marketing


For more background on this faculty member's research and academic initiatives, please visit the MIT Sloan faculty directory.

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