NTU Professor of Marketing
Duncan Simester is a professor at the MIT Sloan School of Management where he holds the NTU Chair in Marketing and is also head of the marketing group.
Simester is an expert on how economics and operations research can contribute to the understanding and practice of marketing and strategy. His work is widely published in the academic literature. The studies rely heavily on industry participation, and often include large-scale field tests conducted with cooperating firms. Simester regularly consults with a variety of organizations on topics related to marketing strategy, the effective use of demand data, and both pricing and channel management decisions.
Prior to joining the faculty at MIT, he was a professor at the University of Chicago’s Graduate School of Business. He is also a qualified lawyer and member of the Bar in his native New Zealand.
Simester holds a BCom, an LLB, and a MCom, all from the University of Auckland, and a PhD from MIT.
General Expertise: Channels; Marketing channels; Marketing strategy; Pricing; Retail
For more background on this faculty member's research and academic initiatives, please visit the MIT Sloan faculty directory.