Duncan Simester

NTU Professor of Marketing

Professor, Marketing

Duncan Simester

Duncan Simester is a professor at the MIT Sloan School of Management where he holds the NTU Chair in Management Science. He is an expert on how economics and artificial intelligence can contribute to the understanding and practice of marketing and strategy. His work is widely published in the academic literature. The studies rely heavily on industry participation, and often include large-scale field experiments conducted with cooperating firms. Simester regularly consults with a variety of organizations on topics related to marketing strategy, go-to-market strategies, and the use of artificial intelligence and experiments to improve business decisions.

Prior to joining the faculty at MIT, Duncan was a professor at the University of Chicago’s Graduate School of Business. He is also a qualified lawyer and member of the bar in his native New Zealand.

Duncan holds a PhD from MIT.

General Expertise: Channels; Marketing channels; Marketing strategy; Pricing; Retail

 

For more background on this faculty member's research and academic initiatives, please visit the MIT Sloan faculty directory.

Contact Information

Office: E62-542

Tel: (617) 258-0679

Fax: (617) 258-7597

E-mail: simester@mit.edu

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