Yanchong (Karen) Zheng

Sloan School Career Development Professor

Associate Professor of Operations Management

Yanchong (Karen) Zheng

Yanchong (Karen) Zheng is a Sloan School Career Development Professor and an Associate Professor of Operations Management at the MIT Sloan School of Management.

Karen Zheng's research studies fundamental and emerging operations management problems with a critical lens on the behavioral factors impacting human decisions, particularly in information-rich environments. Her research employs a methodology that integrates theoretical modeling of OM problems with empirical investigation of human behavior. In particular, current OM and behavioral theories serve as a normative foundation for building sound hypotheses on relevant behavioral factors, and for guiding careful analyses of these hypotheses with controlled experiments and appropriate field data. Empirical findings, in turn, inform the development of new OM models that capture missing but important behavioral factors. Karen's research goal is to establish enhanced models that can better predict human decisions and prescribe effective, actionable strategies in practice.

Some of her current research projects investigate how trust, cultural heterogeneity, and process design affect information sharing in important operations contexts; when increased supply chain transparency affects consumers' valuations of a company's social responsibility practices; how the structure and traceability of food supply chains influence the risks of economically motivated adulterations of food products; and how consumers' behavioral regularities in their purchase decisions impact retailers' revenue management strategies.

Zheng holds undergraduate and master’s degrees from Tsinghua University in China and a PhD from Stanford University.

General Expertise: China; Decision making; Operations management; Supply chain management; Sustainability

  

For more background on this faculty member's research and academic initiatives, please visit the MIT Sloan faculty directory.

Contact Information

Office: E62-578

Tel: (617) 253-4512

Fax: (617) 258-7579

E-mail: yanchong@mit.edu

http://yanchong.scripts.mit.edu/

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