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Ideas Made to Matter

To boost innovation, think ‘around the box’

Mining equipment company Epiroc stays relevant by adding valuable features to existing products.

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Ideas Made to Matter

Innovating in existing markets: 3 lessons from LEGO

LEGO’s journey from market leader to the brink of bankruptcy and back yields valuable insights for companies seeking to revitalize mature products.

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Executive Education

Executive Education Course

Innovating in Existing Markets

There is considerable buzz around disruptive, revolutionary innovation—we’re constantly told we need to do more of it, in every part of our business. But what do you do when you have an existing product in an existing market that is being challenged? How do you revive those products and restart growth? This new program is designed to help you innovate around your existing products to make them more compelling, useful, and valuable.

  • Nov 17-18, 2022
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Executive Education Course

Executive Program in General Management

The Executive Program in General Management (EPGM) is a multi-modular general management and leadership program that introduces mid-career managers and leaders to the latest in MIT thought leadership on innovation, strategy, decision-making, and leadership.

  • Dec 5, 2022-Aug 11, 2023
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